Project:
Rosal Eco
- Cliente: Papeles Nacionales
- Main Service Measurement, Projects
- Joint service. Communication Campaign, Strategic Positioning
Challenge
Promoting the use of toilet paper made from office and school paper within the brand's target audience, while also encouraging environmentally friendly practices in Colombian households.
Solution
A sustainable marketing campaign that, along with promoting the product, raises awareness about the recovery of the Colombian tropical forest and one of its inhabitants: the White-headed Tamarin, an endemic species in the country and endangered due to the deforestation of its natural habitat.
Gallery.
Result
Through a partnership between the brand Rosal Eco and the Proyecto Tití Foundation, we were able to acquire and restore 10 hectares of Colombian tropical forest. By doing so, we made consumers of the brand part of the cycle of using environmentally friendly products and practices. Rosal Eco achieved the designation of Product of the Year 2021.
Level of sustainable immersion.
Identity
Purpose
Communicate
Measuring
Partnerships.
portfolio
Discover all our projects completed in our portfolio on Behance.