Project:
Carrera Verde
- Cliente: Fundación Natura
- Main Service Strategic Differential, Projects
Challenge
Relaunching the 7th edition of a post-pandemic in-person marathon organized by Fundación Natura, dedicated to the recovery and restoration of various habitats and species native to Colombia.
Solution
A new concept and image for the event with a modern, impactful, and inclusive graphic design, as well as the development of a race concept capable of competing globally as a reference within the framework of worldwide ecosystem recovery and conservation.
Gallery.
Result
A new image that allowed the launch of the new race, its dissemination through digital and traditional media, as well as the seed launch of a new concept for future editions of the race.
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Level of sustainable immersion.
Identity
Purpose
Communicate
Measuring
Partnerships.
portfolio
Discover all our projects completed in our portfolio on Behance.