Project:
CCCI New Visual Identity
- Cliente: Grupo Heróica SAS
- Main Service Strategic Differential, Projects
- Joint service. Graphic Design, Corporate Identity, Logo
Challenge
Redesigning the logo of the Cartagena de Indias Convention Center, an emblem and part of the traditional image of the city.
Solution
Taking inspiration from the distinctive architectural element that characterizes the convention center, we created a simple and easily applicable logo that also incorporates the urban elements surrounding the building, such as the sea, while evoking its role as a sustainable convention center.
Gallery.
Result
We successfully maintained the brand's spirit while updating its image to align with the center's vision for hosting national and international events. The redesigned logo has become a recognizable graphic reference within the industry, reflecting its modernity and relevance.
Level of sustainable immersion.
Identity
Purpose
Communicate
Measuring
Partnerships.
portfolio
Discover all our projects completed in our portfolio on Behance.