Project:
want to marry me?
- Cliente: CEBA, Gabrica
- Main Service Measurement, Projects
- Joint service. Communication Campaign, Strategic Positioning
Challenge
To generate awareness about responsible pet adoption in the city of Bogota and its surrounding areas, as well as to support the adoption or sponsorship of abandoned animals.
Solution
A campaign through radio, social media, and bus stops that promotes responsible pet adoption and pet care through educational content. For each view or interaction, the campaign donates a meal to a foundation that rescues and shelters street dogs.
Gallery.
Result
Having achieved a trending status in Colombia, we successfully organized the first mass wedding between humans and pets, resulting in over 5 tons of food donations for the foundation. Additionally, we facilitated multiple sponsorships and adoptions, making a significant impact on promoting responsible pet ownership.
Level of sustainable immersion.
Identity
Purpose
Communicate
Measuring
Partnerships.
portfolio
Discover all our projects completed in our portfolio on Behance.